Job Description

• Responsible for devising, writing and pitching advertising copy from conception to completion for use in digital, print and broadcast media. Drives the evolution and consistent application of brand tone and personality. Delves into the intricacies of the business in order to provide highly accurate & quality work by the required deadline. The copywriter position lives within the company's Creative Services team, focusing on campaigns and deliverables to support the Marketing and Sales departments. Works closely with Creative Project Managers, Graphic Designers and other members of the Creative team, as well as Sales & Marketing Account Executives for project completion.

• Concept and write ads, flyers, direct mail and other forms of print collateral, as well as digital media, including web copy, banners and email, special projects, and other materials for consumer and trade media including video scripts.
• Partner with department graphic designers to devise and present multiple creative conceptual options to deliver on client areas strategic and business needs.
• Participate in brainstorming sessions with the team to come up with names for programs, venues, and other brand-related elements.
• Drive brand consistency through ongoing development and implementation of brand guidelines for copy.
• Ensure timely release of new creative campaigns and deliverables.
• Provide copy direction and support to other internal client teams (Sales, Marketing, etc).
• Review final material and suggest improvements as needed.
• Partner with any external agencies to drive asset development and final approval.
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

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